New E-Trade Milkaholic Baby Ad is a commercial which was first aired during Super Bowl XLIV among other Super Bowl commercials and later shown during Winter Olympics coverage and other programs. The ad is available at YouTube Video to view.
In New E-Trade Milkaholic Baby Ad, the two babies, boy and girl are chatting. The baby boy tells to girl that he did not call her last night as he was taking care of his portfolio. The girl asks as not convinced, "And that milkaholic Lindsay wasn’t over?” The baby boy replies, “Lindsay?” At that point, a second baby girl shows, in front of the boy, and says, "Milk-a-whaaat?" the entire ad can be seen on YouTube Video.
There are two commercials aired from Grey New York, an agency for ETrade financial corporation, the New E-Trade Milkaholic Baby Ad is one of them in which Lindsay Lohan decided to take legal action.
Lindsay Lohan, the 23 years old famous American star and model filed a one hundred million dollar lawsuit against E-Trade in the Nassau County, New York. In her lawsuit, Lindsay Lohan has contended that the second baby girl of New E-Trade Milkaholic Baby Ad was modeled after her because the one-word name “Lindsay” was recognized with her.
She wants $100 million, the $50 million for compensatory damages and $50 million for exemplary damages. She also demanded that E-Trade immediately stop running the commercial, and turn over all copies to her.
Lohan's lawyer, Stephanie Ovadia, said in a statement to the New York Post "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan."
Pam Erickson, the ETrades’ spokesman wrote in an e-mail, "We have not yet seen the complaint, so are unable to comment.”Grey spokesman, Owen Dougherty said, "“We never comment on litigation, however unfounded.” When asked to comment on the lawsuit.
New E-Trade Milkaholic Baby Ad: Youtube Video:
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