The largest retailer chain in the United State, Walmart has publicized that it will provide healthier foods at an affordable price to everyone. Walmart is supporting first lady Michelle Obama in her ‘Healthy kids and families’ campaign. Officials have declared that they are putting five years plan with reformulation of their food products into more nutritious food.
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Michelle Obama stated, "The largest corporation in America is launching a new initiative that has the potential to transform the marketplace and to help American families put healthier food on their tables."
Walmart receives approximately 140 millions of customer a week. It is not only major groceries supplier but also leading purchaser of food products from the top food companies like Kraft. Whereas walmart is dealing with its unhealthy food, it also emphasizes on its suppliers to modify their products. Because of its strong position, Walmart is able to take up all possible cost when they will reduce the cost on the fresh items. A senior vice president of sustainability at Walmart, Andrea Thomas said, "If the reformulations are adopted by the entire grocery industry, adults in the U.S. will consume approximately 47 million fewer pounds of sodium each year."
In order to make the products more healthy, Walmart has decided to decrease sodium content by 25 percent and sugar upto 10 percent in their products like sauces, fruit drinks, or dairy items. Trans-fatty acids and hydrogenated oils can also be removed from the packaged food by 2015. It will focus more on the items such as lunch meats, fruit juices and salad dressings etc.
Other companies like Bumble Bee Foods, General Mills, Campbell Soup Co., PepsiCo and Kraft Foods have also stated to lessen sodium content in their products. Walmart also told that it will cut the charges on the healthier items that made with expensive materials and also lessen the price on fruits and vegetables by $1 billion in a year with lowering cost from supply line. Walmart has taken a big step in turning towards the healthy lives. Though it has five years slow plan, consumer will get benefit of healthy food with improved flavor and taste without additives.
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